As the grand Indian wedding season unfolds, PNG Jewellers, one of India’s most trusted legacy jewellery brands, announces the launch of its much-anticipated Pratha campaign across Maharashtra, Madhya Pradesh, Uttar Pradesh, and Goa. The collection, inspired by the spirit of tradition and modern femininity, redefines bridal elegance with new designs that pay homage to heritage while embracing contemporary craftsmanship.

Building upon its enduring success, Pratha meaning ‘tradition’ is a celebration of grace, emotion, and artistry. The new line introduces exquisite bridal sets, necklaces, earrings, bangles, and maang tikas crafted in gold and diamonds, embodying the essence of timeless beauty. Each piece reflects the deep-rooted significance of wedding jewellery, blending intricate detailing with modern silhouettes for today’s discerning brides.

To mark the onset of weddings, PNG Jewellers has announced exciting offers across its stores: up to 30% off on making charges for gold jewellery and up to 75% off on diamond jewellery making charges. In addition, customers can enjoy a 0% reduction on old gold exchange, making it an ideal time to invest in heirloom pieces that symbolise love and legacy.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “Pratha represents the eternal connection between heritage and emotion. Every design in this collection is created to be a lifelong companion for brides as they embark on a new journey. Through this campaign, we celebrate not just jewellery, but the sentiment of commitment and togetherness that defines every wedding.”

The Pratha collection is endowed with the craftsmanship of old Indian art forms, resonating with women who wish to honour their roots while embracing change. This limited-time offer aims to strengthen PNG Jewellers’ connection with its customers and enhance footfall across all showrooms. The initiative also underscores the brand’s commitment to innovation, craftsmanship, and trust, values that have guided its 192-year journey.