Firefly, a premium lab-grown diamond jewellery brand, is proud to announce the opening of its second showroom in Pune, located at Phoenix MarketCity, Viman Nagar. Founded by brothers Adit and Aayush Bhansali, Firefly has quickly gained recognition for its exquisite collection of ethically sourced, lab-grown diamond pieces. With the launch of this new location, Firefly continues its mission to redefine luxury jewellery by offering sustainable, high-quality diamonds in a stunning array of designs. The new showroom joins the brand’s flagship store at R City, Mumbai, marking another significant milestone in its growing presence in India’s jewellery landscape.