Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026 one of India’s most significant gold-buying occasions.

Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and the fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.

Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and in the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.

Collection Highlights:

• Intricately handcrafted Polki, Jadau, and diamond jewellery
• Auspicious motifs inspired by prosperity and tradition
• Mix of statement bridal pieces and lightweight festive designs
• Versatile styles suited for both traditional and contemporary wear
• Retailer-friendly range with strong margins and high turnover potential

Commenting on the launch, Amit Dassani, Spokesperson, Dassani Brothers, said: “Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”

With this drop, Dassani Brothers aim to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.

The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.