The IIJS Signature door-to-door campaign’s success in engaging prominent jewellery retailers in Kuwait highlights the importance of the show for the jewellery community in the region. The D2D campaign demonstrated a commitment to establishing strong connections and understanding the nuances of the local market.

The team met with 23 prominent jewellers in Kuwait such as Al Zummorudah, La Marquise, Zinah & Khazinah, Taiba Al Kuwait, Al Fatina Global Golden Jewellery, Diamond Jewellery, Mousa Hussein Al Sayegh, Jannat Al-Kuwait, Al Fares, Roma Jewellery, Rana Al-Kuwait, Palace Jewellery and many others. By engaging directly with local jewellery professionals and inviting them to IIJS Signature, Indian manufacturers have the opportunity to meet and understand better the unique aesthetics and preferences of the Kuwait jewellery market. This will lead to creation of jewellery designs that will resonate with the local clientele, thereby enhancing the global appeal of Indian craftmanship.

The campaign moves on to Qatar next and then concludes in Oman.